Agents·EASYHUB JOURNAL
France's Olyzon launches its advertising agent-orchestration platform across DSPs, inventory and measurement systems
What changed
Paris-based Olyzon launched its agentic advertising-orchestration platform on October 7 and says it is already optimizing live campaigns. Starting with CTV and extending across YouTube, social, digital audio and DOOH, its agents coordinate planning, activation and measurement across buy-side platforms such as Amazon DSP, DV360, The Trade Desk and Yahoo DSP plus inventory and measurement partners. Olyzon positions the agent as the orchestration layer while the media buyer retains constraints and final decisions.
- Original title
- Olyzon Launches its Agentic Orchestration Platform for Advertising, Live at Advertising Week New York
- Source
- Olyzon · www.prnewswire.com
- Topic
- Agents
- Source month
- 2026-10
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