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OpenAI unveils visual ChatGPT ads for an initial US image-generation test and expands attribution and brand-suitability measurement
What changed
OpenAI announced a new visual ad format for ChatGPT on October 5. The company plans to begin a US test later this month with an initial group of advertisers during image generation. Ads will be clearly labeled and remain separate from the generated image, and OpenAI says advertising does not influence ChatGPT answers. The update also expands conversion and attribution integrations and introduces brand-suitability evaluation pilots with DoubleVerify and Integral Ad Science.
- Original title
- Building advertising for the way people use AI
- Source
- OpenAI · openai.com
- Topic
- Products
- Source month
- 2026-10
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