PriceLabs launches Athena, a proactive AI revenue analyst that monitors portfolios and changes pricing only after user approval

What changed

PriceLabs launched Athena on October 3 as a proactive AI revenue analyst built into its revenue-management platform. Athena runs deterministic revenue-management agents, scheduled routines and user-defined skills across a customer's portfolio, flags issues that need attention, explains why and recommends actions. PriceLabs explicitly says nothing changes until the user accepts a recommendation. Athena is free during beta while additional capabilities are added.