Italy's Giorgia Meloni applies to trademark her voice in the EU, adding an intellectual-property tool against AI deepfake misuse

What changed

Reuters reported on October 5 that Italian Prime Minister Giorgia Meloni filed an application with the European Union Intellectual Property Office to trademark her voice, including a four-second audio sample. Her office confirmed that AI-generated deepfake and impersonation risks are part of the context. Reuters notes that even an approved trademark would not automatically prohibit every AI imitation, but it could create additional legal obstacles for unauthorized voice replication. This is recorded as a generative-AI identity and provenance governance case, not as a comprehensive deepfake ban already in force.