OpenAI and Albertsons expand their partnership with a Safeway shopping experience in ChatGPT

What changed

OpenAI said on October 1 that it is expanding its work with Albertsons Companies across ChatGPT Enterprise, the OpenAI API and consumer shopping experiences. A new Safeway experience lets shoppers start from a recipe, photo, list or natural-language request, surface relevant products and savings, build a cart in ChatGPT and then continue to Safeway for checkout. Albertsons is also exploring AI across retail technology, recommendations and promotional insights for its network of more than 2,200 stores; reported benefits are company-provided case-study results.